Charities do themselves a diservice if they do not move with the times. Furthermore strategic thinking must be flexible to survive in a highly competitive market and must engage with local communities
Of greatest significance is the sincerity and tangibility of the message
In addition charities must engage with all sectors – “the intersection between commercial and social motors represents the best possible opportunity”
Beyond this charities must focus on measuring and communicating success.
Consider this and you will build Reputation, Recruitment, Resource and Revenue
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